Our pricing may occasionally be impacted by constantly changing variables such as disruptions in the world's supply chains, inflation, and changes in the price of raw commodities like gold and diamonds. We keep an eye on manufacturing parameters and try our hardest to constantly provide you with high-quality goods at reasonable costs.

We don't have very expensive and flashy stores on the high street and their high costs. We never keep stock and we buy as much product as the order quantity. We do not buy our gold, diamonds and precious stones from a single source but from certified sources all over the world. We do not pay fees to intermediaries and brokers. We have minimized our production waste. We have cargo agreements at very reasonable prices. And we have experienced financial and accounting experts who are constantly doing these researches and agreements. We have an honest and transparent profitability policy. You can find more detailed information here.

Gold plated products by their very nature can cause deformation, discoloration and allergic reactions after a while. Plating is the process of immersing a product in a liquid containing various heavy chemicals and a small amount of gold, and then applying an electric current to hold these heavy chemicals and a small amount of gold to the product. The metals used for plating are usually silver, brass or iron. These heavy chemicals can be dangerous enough to threaten human health. Especially those who use coated products that come into contact with the inner skin, such as earrings or piercings, may experience problems such as irritation and redness of the skin. Color fading-changing occurs very quickly. It is unacceptable for a product that our customers pay so much money for to rapidly deform and threaten their health as per our quality policy.
That is why we do not produce gold plated or vermeil products!

We buy products from all over the world. The products we buy are certified, sustainable and audited. We sell our products all over the world, from Hong Kong to New York. During these transactions, our products are constantly passing through the customs of countries. We have the obligation to notify these customs with documents-certificates showing what is inside the cargo package, which stone/diamond, size/color/carat, from which mine it is 14k-18k, detailed information. Expert gemologists and jewelers at the customs of the countries randomly open our packages and check whether they are the same product as the declared documents. And these experts know exactly where a mistake is most likely to occur. Only if they approve, our cargo packages can continue their journey. If there is a problem with just one of them, they stop the progress of all our cargo shipping packages and check them one by one. In a day, hundreds of our cargo packages are checked by different trained and experienced experts in dozens of countries' customs and secured by the customs of the countries. If your cargo is delayed 1-2 days later than usual, know that it has been checked and approved by the expert teams at the customs of your country on your behalf.

Let's explain with an example: Let's consider a ring. It has different sizes, starting from size 2 up to size 9. The weight of a size 9 ring is different from the weight of a size 2 ring. This weight difference can be up to 40% depending on the product. You like a ring on a shopping site and when you want to buy it, you notice that all sizes are the same price. Most likely, if you are buying a size 9, you are buying a ring with a fair calculated selling price. And if you're buying a ring in a smaller size, you can be sure that you're paying more than you should. Because when they make calculations, they always calculate according to the heaviest, i.e. maximized expenses.
In accordance with our fair price policy, the net weight of the ring you buy from us is calculated. So you only pay for the product you buy. You are not expected to pay anything extra.
We have an honest and transparent price policy.
Companies usually use the following formula when determining the selling price.
The amount of gold contained in the product by weight
Stones mounted on it
Labor costs in the product
Packaging, box, promotion costs
Transportation expenses
Taxes
Profit margin